Velo City: Bicycle Culture and City Life

Cinelli MASH x Woof x ARFX

Cinelli MASH x Woof x ARFX

The Cinelli MASH frame, for those that came late, is a collaboration between Cinelli, San Francisco’s MASH crew, and graphic designer Benny Gold. It’s already a modern classic — revered by fixed gear aficionados worldwide — and this particular frame has again been remixed by Jakarta artists WOOF and ARFX. After viewing countless images of the MASH frame since its release in 2008, this is the freshest interpretation I’ve seen.

The stock livery of the current MASH Cinelli is green and white, based on the colorway adidas originally assigned to their Rod Laver sneakers. Robby Susilo is the proud owner of this Cinelli, albeit trusting enough to strip the frame back to the bare Columbus tubing and let WOOF, the Jakarta-based partnership of Kemalreza Gibranos and Aprilia Apsari, splatter it with black paint. After laying the base effects, another celebrity Jakarta artist, ARFX, strategically applied gold leaf in the place of the original Cinelli and MASH logos. The signature locations on the dropouts is a subtle touch, as is the serial number on the bottom bracket shell, and the two artists logos have been added to the column of collaborators on the seat tube. The only logo missing is that of Benny Gold’s paper aeroplane logo and the Cinelli Milano logo he redesigned: but WOOF and ARFX have tipped a hat to him in using gold leaf as the finishing touch. Masterful.

Special thanks to the Rocket Company, Pancalen Cycles, WOOF and ARFX blogs for the photos.

Cinelli MASH x Woof x ARFX
Cinelli MASH x Woof x ARFX
Cinelli MASH x Woof x ARFX
Cinelli MASH x Woof x ARFX
Cinelli MASH x Woof x ARFX
Cinelli MASH x Woof x ARFX

Cinelli MASH x Woof x ARFX