The cycling apparel game has changed, and now it seems each week brings a new brand supplying curated couture to the fashionably-aware cyclist. Chicago’s Tenspeed Hero are the cream that keeps rising to the top, however, and their latest collection, Resort, has even inspired a collaboration with Firefly Bicycles.
It was not that long ago that the only kit available to the road-riding cyclist were team jerseys emblazoned with the logos of corporate sponsors, seemingly designed by the manager as an afterthought at the beginning of the season. The most palatable options were vintage items that still retained a subtle sensibility.
The collections that Tenspeed Hero offer each year, since their founding in 2006, are just as eye-catching as those garish team outfits, but for all the right reasons. Somehow, they continue to capture a ‘nouvelle vague’ European flair with a perfect balance of pattern and colour — the Aperol Spritz of cycling wearables.
The partnership with Boston’s Firefly Bicycles is just as inspired: An order of one of their limited edition road bikes, crafted from ‘niobium-doped, progressively-butted Columbus Spirit HSS steel tubing’, and liveried with the Resort pattern, will come bundled with a matching jersey and bibs.
Jamie Medeiros, Kevin Wolfson and Tyler Evans, the founders of Firefly Bicycles, continually produce some of the world’s most exquisitely crafted titanium frames, but they’re not limited to that magical material — their steel frames are just as modern and superbly crafted. Each frame is documented photographically to the same standard.
The blue ‘Sprinkles’ frame featured here was made for Tenspeed Hero ambassador Dani Arman, although green and pink are also offered by the project, painted by Jordan Low at Hot Tubes. ENVE components are also supplied, with finishing options consisting of SRAM eTap or Red 22, or Dura-Ace — either mechanical or Di2 groupsets.