In 2013, House Industries, the legendary design studio and type foundry, undertook the rebranding of Richard Sachs’ famous cyclocross team. The resulting frame graphics and kit turned out to be one of the biggest stories of the year. House Industries is back on the scene, this time collaborating with Rapha on a series of caps to celebrate each of the eight stages of the 2014 Tour of California.
From the press release: “The cap collection integrates graphic patterns, a complementary signature House Industries color palette and alphanumeric elements from House’s forthcoming Vélo font family. Perfect for hiking up windswept mountain switchbacks, jockeying behind finish-line barriers, nibbling savory crêpes in the VIP bleachers or nonchalantly sipping cold pression at an adjacent bar/tabac, these caps will endure the aesthetic and logistical rigors faced by multi-stage race fans with stylistic souplesse.
“The caps are only available from Rapha’s Mobile Cycle Club at each of the eight Tour of California stages from May 11 to 18. Follow the Cycle Club on Twitter for locations, leg-breaking ride opportunities with Rapha’s in-house hammerheads, shots of Stumptown Hairbender and other particulars. Follow House Industries on Twitter as well for updates. More information is also available at rapha.cc.