Velo City: Bicycle Culture and City Life

Insight: No Quarter Paint

No Quarter Purple

Back in November 2013 we featured a striking mauve-on-purple track bike that had been restored from a real junker. It was a prime example of the work offered by Leicester’s No Quarter Paint — specialists in custom paint work and powder coating.

After three months of fine tuning, they’ve just perfected their signature colour: No Quarter Purple.

No Quarter Purple

James Langton is the Director of No Quarter, which he founded in 2012 with a £15 capital in a single car garage. Since then, No Quarter has grown into a full-service paint shop that has been churning out some superb frame restoration and paint work.

No Quarter Purple

No Quarter has been collaborating with local frame builders and smaller custom manufacturers for paint-work, and they’re now offering their signature purple as a special order option. The paint code is actually called No Quarter. Yes, they prefer Houses Of The Holy to Smoke On The Water.

No Quarter Purple

The first customer to wear No Quarter purple was a Reynolds 853 road frame built by Tim Leicester of Sword Cycles. Based in Derbyshire, Tim is a builder with over 9 years of full time frame building experience, working at Mercian Cycles before starting his own shop.

No Quarter Purple

Tim’s frame was successfully debuted at the recent 2015 Bespoked Bristol exhibition, where it generated appropriate interest. There’s already a couple of pro teams interested in dressing their bikes with the purple paint, as well as a long list of individual clients.

No Quarter Purple

So what’s so special about No Quarter Purple? It took three months of tuning, all done by hand, and over a hundred test sheets. The color mixture is top secret — only one person in the world knows how to mix it, and only one person knows how to spray it.

No Quarter Purple

Purple seems to generate as much passion as Bianchi’s Celeste or Ferrari’s Rosso Corsa. It’s been worn by kings, Roman emperors, priests and noblemen. Historically, it was expensive to produce, and is associated with royalty, magic, mystery, eroticism and seduction.

No Quarter Purple

A very expensive Japanese pearl ingredient is added, meaning No Quarter Purple will outshine even a metallic or mega glossy frame. It’s no wonder the most powerful muscle cars of the 70s were painted in purple — maybe your next custom frame deserves No Quarter Purple.

No Quarter Paint Website | Facebook | Instagram

No Quarter Purple