Richard Sachs x House Industries

Richard Sachs x House Industries

Any graphic designer or brand manager will tell you how important it is to have a strong logo and ‘identity’ to compete in the commercial world. But it’s also important to have a strong product, or else you’re just polishing a turd. Richard Sachs has both; he’s rightly considered the “Godfather” of bicycle building in the United States and has collaborated with House Industries, a type foundry that has been making the world more legibly funky since 1993.

After two years of working together, Sachs and House have completely refreshed the most respected and revered brand on the American cyclocross circuit.

The Richard Sachs logotype has, for the last couple of years, been based on the House Industries font Neutraface No. 2 Titling which, for consistency, has carried over into the new scheme, along with the ‘RS’ logo. Richard’s cyclocross team has been competing for more than a decade and previously sported a red and yellow livery, which House merged into the orange that will now grace their frames and kit, along with the secondary cream and black colours and a redrawn signature.

See more on the Richard Sachs Cyclocross website and read the full dissertation on the House Industries website. Special thanks to Brian Awitan for the tip.

Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries
Richard Sachs x House Industries

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  • itsmefool

    Wow! Godfather indeed…beautiful bike! Love the orange topcoat, too; reminds me of my old KHS beater as well as the paint that adorned a Braniff 747. Too cool!

    BTW, how does one dope a tube?

    • BigHank53

      Adding another element to steel is usually referred to as ‘alloying’. However, in semiconductor fabrication when trace elements are added to the silicon matrix in order to form transistors, resistors, etc they are referred to as dopants. (Though most fabs are using ion implanters now…)

      Anyway, it’s a solid-state physics/material science joke.

      • itsmefool

        Cool; nice lesson…thanks!

  • 31763660

    radix says ‘awesome atmo’

  • Haryo Ramadhani

    That’s a very awesome front derailleur clamp. What’s the material?
    This is just perfect!