Velo City: Bicycle Culture and City Life
Freaky Francaise: Serotta LULZ

Freaky Francaise: Serotta LULZ

2 MONTHS AGO / NO COMMENTS / COMMUTER BICYCLES

It’s important, every once in a while, to be reminded not to take things too seriously — especially on a Friday. It’s all too easy to get blinkered by the bike world, but this oddball Serotta should reset things, just in time for the weekend.

Serotta Colorado Ti

Serotta Colorado Ti

5 YEARS AGO / 8 COMMENTS / ROAD BICYCLES

Mergers and takeovers are nearly always unsavory events, especially when there are parties involved who have built their business upon passion and integrity. The Serotta affair, referring to their restructuring and disolution into the Divine Cycling Group is a good example. But the constant underlying opinion seems to be thus: anyone who has owned or…

Serotta Colorado ATX

On the first page of the 1994 Serotta catalog, Ben Serotta outlines his raison d’être: ‘If you can’t build something good, both in quality and…

Mobius Cycle Serotta

Mobius Cycle blazed their way across the bike blogs recently with an impeccably shot Gan Well Pro Illusion. The photographer who managed to capture the…