It’s important, every once in a while, to be reminded not to take things too seriously — especially on a Friday. It’s all too easy to get blinkered by the bike world, but this oddball Serotta should reset things, just in time for the weekend.
Mergers and takeovers are nearly always unsavory events, especially when there are parties involved who have built their business upon passion and integrity. The Serotta affair, referring to their restructuring and dissolution into the Divine Cycling Group is a good example. But the constant underlying opinion seems to be thus: anyone who has owned or…
On the first page of the 1994 Serotta catalog, Ben Serotta outlines his raison d’être: ‘If you can’t build something good, both in quality and…
Mobius Cycle blazed their way across the bike blogs recently with an impeccably shot Gan Well Pro Illusion. The photographer who managed to capture the…
