Adam Leddin, Cycle EXIF editor.
Cycle EXIF is an online collection of the world’s most beautiful bicycles, updated several days a week. That means new and classic roadies, mountain bikes, BMX, track and fixed, handmade masterpieces and custom commuters. The first bike went live in August 2010 and there’s now over a thousand bikes in the Archives.

I love all bicycles and I’m passionate about writing, design and photography, and Cycle EXIF is a way to combine all three — and connect with other people who share the same interests. I also get lots of questions about this site: here are the answers to the most common ones.


Who are you and where are you based?
My name is Adam Leddin and I live in Cronulla, a beachside suburb an hour ride south of Sydney, Australia. I was born and raised in Orange NSW, and I’m still a country boy at heart. I left for the big smoke when I was 18 and I’ve been living in Sydney for 22 years.

What bike do you ride?
I commute on my On-One il Pompino single speed, which I once rode from Sydney to Melbourne. One of my favourite bikes to ride is a crappy old 10 speed — a Ricardo Nuovo — decked out with a Brooks B17 and Patebury leather bar wrap and toe straps. Down tube shifters and all — a full Shimano 600EX groupset. I’ve just invested in a Cannondale CAAD10 which I’ve been taking on some long distance rides. I still remember my first bike, a red Repco dragster with a back pedal brake — great for skids. I raced a few XC MTB races during the anodised years of the late 80s and early 90s, riding GT hardtails. After studying graphic design I worked for seven years as a messenger in Sydney, riding BMX, Specialized Hemi Fatboy 24” cruisers, road bikes, fixed gears and modified mountain bikes.

What does ‘EXIF’ mean?
It stands for ‘Exchangeable Image File format’. This is the data captured by a digital camera when a photo is taken, and often stored within an image file. Basically, Cycle EXIF means photos of bicycles. It’s also the ‘baby bro’ site of Bike EXIF, one of the world’s most-read motorcycle culture blogs, which is edited by a good mate of mine, Chris Hunter.

Is Cycle EXIF your full-time job?
Unfortunately not. I work full time during the day in a graphic design agency, but I probably spend the same amount of time on Cycle EXIF — researching bikes, answering emails, sourcing photography and finally writing the features. I’m usually up to 1 or 2am. I’m just very passionate about bikes and cycling. When I’m not riding them, I’m dreaming about them, reading about them and occasionally drawing them.

Can I submit my own bike?
Of course! That’s what Cycle EXIF is here for. Whether you’re a frame builder, photographer, rider or owner, I’d love to hear from you. However, we’re trying to present them in the best possible light (literally), so we have fairly high standards of photography. No iPhone snaps!

Have a look through the archives for examples, and keep in mind the Rules of Bicycle Photography: Chain in big ring, valves at 6 o’clock, cranks at 3 o’clock. Get a drive-side profile shot, then several details that make the bike special — components, lugs, patina etc. Use a DSLR or find a friend with one. Make sure the background complements the bike but please, no garage doors! Then I just need a few details about the build and the history, whatever you feel comfortable sharing with us.

What’s your mailing address? I’d like to send you some gear to review.
Yes, we do reviews. I’m still working on the PO Box, but send me an email and we can work out the details. If you’ve got any ideas about a collaborative project, I’d be interested to hear them.

PS: If you enjoy reading Cycle EXIF, please bookmark the site on Delicious or make it one of your Technorati favorites. We offer a subscription service: you can read our content via the Daily Update email, or through your RSS reader. (The email is prettier, I must say.) You can also contribute to the Facebook page, and keep tabs on my travels through the interwebs via Twitter and Instagram.

Photo by Andy ‘FYXO’ White.