Serotta Colorado Ti

Serotta Colorado Ti

Mergers and takeovers are nearly always unsavory events, especially when there are parties involved who have built their business upon passion and integrity. The Serotta affair, referring to their restructuring and disolution into the Divine Cycling Group is a good example.

But the constant underlying opinion seems to be thus: anyone who has owned or ridden a Serotta frame prefers it above all other bikes in their stable, because of the “precision in everything they do”. Simon Rich also testifies to their ride quality: his Colorado Ti is his pick of the bunch.

There’s plenty of rumours flying around regarding Serotta’s demise. Perhaps the industry’s move to offshore production was to blame. Perhaps, although Serotta was at the forefront of the changing preference from steel to titanium and carbon fibre, the brand was unable to attract new customers.

Regardless, Simon swears by his: “It’s a joy to ride and truth be told I prefer it to my LOOK 695. It outrides in comfort any day,” says Simon. It’s a 1992 Colorado in red, gold and a fleck that “is pretty much impossible to photograph but it is beautiful and plays against the warmth of the ti tubes.”

To Serotta’s credit, 41 years is a long time to remain in the custom bicycle business. But the truth is that we’re in the middle of the biggest boom in handmade bicycles since the turn of the century… Perhaps, with a clever rebrand, Serotta could rise like a phoenix from the ashes?

Ironically, Simon is selling his 55cm Serotta and his magnificent Ciöcc Strada that was featured here recently, to pay for a framebuilding course at UBI. I’ll be happy to forward on any emails from any interested parties or collectors. Remember to budget for freight from Australia.

Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti
Serotta Colorado Ti

  • shankshiv

    http://www.bicycleretailer.com/industry-news/2013/09/12/divine-cycling-group-turmoil-continues-blue-block-serotta-divided#.UjiZ0eB4Uno

    From Bicycle Retailer and Industry News:

    “It hasn’t been offered to me,” Serotta said. “I’d rather that (the brand) was shelved than have bad things happen to it … as long as it’s shelved some dignity is protected.”

  • +1 to the main text. I don’t know anyone who has had a Serotta and not loved it. I spent a summer in college riding one of the road frames that Serotta had constructed for the ’84 US Olympic Team (hilariously, it wore the Murray livery). Built up with the incomparable Mavic SSC group. A friend had obtained it and lent it to me, and I was living in the mountains. I’ve only ridden one bike I liked as much, and I still own that one…

  • BigHank53

    I rode one of the Serotta Ti mountainbikes back in 1993, when the retail price was $2495, possibly the most expensive frame on the planet. It was worth the asking price.

  • robinson

    anybody got any idea as to what type(brand) of fork is on the serotta!

    • some1s_lucky

      Hey there. The fork is a wound up

  • ajds

    I’ll trade you for accommodation in Portland during your UBI class.

    • some1s_lucky

      like your thinking but accommodation is the cheapest part and is not going to help in the long run to set up a frame building workshop. Thanks for the offer though

  • Doug M.

    I landed the craigslist deal of the century when I got my 2003 Concours ti road frame for 1/5 of the original cost. Great bike, and as a lifelong New Yorker, I love riding a made in NY frame.