Serotta Colorado Ti

Serotta Colorado Ti

5 YEARS AGO / 8 COMMENTS / ROAD BICYCLES

Mergers and takeovers are nearly always unsavory events, especially when there are parties involved who have built their business upon passion and integrity. The Serotta affair, referring to their restructuring and disolution into the Divine Cycling Group is a good example. But the constant underlying opinion seems to be thus: anyone who has owned or…

Serotta Colorado ATX

Serotta Colorado ATX

6 YEARS AGO / 6 COMMENTS / MOUNTAIN BIKES

On the first page of the 1994 Serotta catalog, Ben Serotta outlines his raison d’être: ‘If you can’t build something good, both in quality and aesthetics, something you’ll proudly put your name on, you probably shouldn’t build it at all’. That mission statement stands behind every bike that bears Ben’s name, a timeline that dates…


Mobius Cycle Serotta

Mobius Cycle blazed their way across the bike blogs recently with an impeccably shot Gan Well Pro Illusion. The photographer who managed to capture the…