Serotta

Serotta Colorado ATX

On the first page of the 1994 Serotta catalog, Ben Serotta outlines his raison d’être: ‘If you can’t build something good, both in quality and aesthetics, something you’ll proudly put your name on, you probably shouldn’t build it at all’.… Read more »

Tagged , | Friday 17th August, 2012

Mobius Cycle Serotta

Mobius Cycle blazed their way across the bike blogs recently with an impeccably shot Gan Well Pro Illusion. The photographer who managed to capture the lustrous quality of the Illusion’s iridescent paint and reflective decals also happens to be the… Read more »

Tagged , , | Wednesday 26th January, 2011